The Checkout Point by Blikket.co - Weekly eCommerce Insights Digest

Week 44 - Q4 Revenue Recovery: Cart Abandonment, AI Shopping & AWS Chaos

Alexander Benz Season 2 Episode 44

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🎃 Halloween Week Special: Stop Losing $300K+ in Q4 Cart Abandonment!

Welcome to Week 44 of The Checkout Point! Max and Rachel are back with their caffeinated takes on everything shaking up eCommerce this week—and with Halloween literally around the corner, there's no time to waste on fixing those abandoned carts before the holiday shopping frenzy hits full force.

This episode tackles the massive revenue leak that's costing online retailers a fortune during Q4. We're breaking down Blikket's brand new comprehensive guide on cart abandonment recovery, revealing the exact timing, sequencing, and personalization strategies that turn "maybe later" into "take my money now." Plus, we're exploring how AI is completely transforming the shopping experience (for better or worse), what Target's first major layoffs in a decade mean for retail, and the real story behind that AWS outage that broke half the internet.

🛒 Key Takeaways:

💰 Cart Abandonment Reality Check – How you're hemorrhaging hundreds of thousands during peak season and the proven recovery tactics that actually work

🤖 AI Shopping Assistants Decoded – Amazon and Walmart's new AI tools: genuinely helpful or just really good at upselling?

📈 Shopify's Holiday Dominance – Why their stock is crushing it and what their new report reveals about AI-powered shopping behavior

🎯 Retail Shake-Ups – Target's 1,800 layoffs, eBay's ad algorithm changes, and Amazon's gamified "Seller Challenge"

☁️ The AWS Outage Truth – Everything you read was wrong—here's what really happened and why it matters

Ready to plug those revenue leaks and finish Q4 strong? Hit subscribe and never miss an episode of The Checkout Point. Visit Blikket.co for the full cart abandonment guide and more actionable eCommerce insights! 🚀

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For more in-depth analysis and the latest eCommerce trends, visit our website at blikket.co.

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This is Max, signing off.

Welcome to The Checkout Point, Your quick dive into This week's eCommerce buzz With me, Alex, powered by Blikket. These 20 minutes pack The latest trends, news And Insights. Letss navigate The digital marketplace together. Ready? Letss go! Hey folks! Whatss up everyone? Welcome to The Checkout Point by Blikket dot co—I'm Max, coming to You slightly over-caffeinated As usual, Which, Honestly, Is just My baseline at This Point. That checks out. And Imm Rachel. Happy to Be here For Week 44 With You all. Can You believe Weree already This deep into November? Right? And Halloween Is literally This Week. I haven't Even figured out My costume yet. Are You One of those People Who Has It all planned out, or… Oh, I wish. Imm scrambling, Too. My kids have been reminding me every single day. But Hey, speaking of things We Actually DID plan, Imm Super excited That We just published This massive blog post On Cart Abandonment Recovery. Yes! Cart Abandonment Recovery. Youree Losing 300k Plus During Q4. And Honestly, folks, That headline Is Not clickbait. The numbers Are wild. Weree definitely going to dive deep into That One today Because Itss Q4. And If Youree bleeding money through abandoned carts Right now, We need to Fix That yesterday. Exactly. So here's What Wevee got For You today in our usual 20-minute sprint through Everything eCommerce. First up, Weree breaking Down That Cart Abandonment post. The exact timing, sequencing, And personalization strategies That Actually work. Then Wevee got Amazon And Walmartss New AI Shopping assistants. Are They helpful? Or Are They just Really good at selling You stuff You don't need? Spoiler alert, Itss complicated. Weree also talking about Shopify stock Absolutely crushing It Right now. And their New Holiday Report showing People Are Actually using AI to SHOP. Oh, And You won't believe Whatss happening With eBay's ad algorithm And Amazonss New Seller Challenge With three Lifelines. Itss Like Who Wants to Be A Millionaire But For merchants. Right? Plus, Target just laid off 1,800 People, their First major cuts in A decade. And We need to talk about What That means For Retail heading into The holidays. And Weree closing With The AWS Outage That broke half The internet Last Week. Turns out Everything You read about It Was Wrong. And The real story Is somehow Even weirder. So buckle up. Letss get into It. All Right. So, Rachel, We just published Something On The Blickit blog That Imm genuinely excited about. And Honestly, The timing couldn't Be better. Oh, The Cart Abandonment piece? Max, Ivee been waiting to talk about This One. The headline alone should make every eCommerce brand sit up And pay attention. Right. Youree Losing 300k Plus dollars During Q4. And before anyone thinks Thatss hyperbole, We Actually DID The math On This, Like real numbers From real stores. Yeah. And What kills me Is That most brands don't Even realize How much money Is just evaporating. Theyree So focused On getting traffic, Facebook Ads, Google Shopping, all That stuff. And traffic Is up, Sometimes Like 200% During Q4. But Then... Poof. Gone. Cart loaded, customer vanished. Exactly. And here's What I love about This post. We get into The psychology of why This happens. Because Itss Not just about adding A discount code or sending One sad little abandoned Cart email. Oh, man. The single email approach. Thatss Like showing up to someone's door Once, knocking, And Then just assuming Theyree Not home forever. Right. And Especially During Q4, People Are getting bombarded. Like, Halloween Is This Week, Then Weree straight into The Holiday Shopping madness. Your Customers Are getting A thousand emails A day. One generic, Hey, You forgot Something, email isn't cutting through That noise. So in The post, We break Down What Actually works. And I Think One of The biggest takeaways Is The timing piece. People Think You should Wait 24 hours before sending That First email. Wrong. Dead Wrong. Yeah. Weree seeing The best Results when brands send That First touchpoint within The First hour. Sometimes Even within 30 minutes. Because That purchase intent Is still hot. Itss Like The person literally just had their credit card out. They Were ready. Something interrupted them. Maybe their kid walked in. Maybe They got A phone call. Maybe They genuinely DID leave The stove On. But That intent doesn't Last forever. And Then We get into The sequence strategy, Which Is where brands Really leave money On The table. Itss Not just about One email. You need A series. And each One needs A different angle. The three email framework We lay out in The post Is pretty solid. First One Is The soft reminder, Hey, still interested? Second One adds value or answers objections. Third One creates urgency. And We include actual examples in The blog post, Which I Think People will find Super helpful. Like You Can literally model Your emails off Whatss working Right now For other brands. The other thing We cover That I don't see talked about enough Is SMS Recovery. Everyoness doing email. But If You have phone numbers And permission to text, The conversion rates On SMS card Abandonment Are insane. Oh, Theyree Like 5x higher than email in some cases. But You have to Be careful With It. You Cantt Be spammy. We outline The do's And don'ts in The post. And Theress A section On personalizing The experience based On Cart value, Which I Think Is crucial. Like someone With A $50 Cart versus A $500 Cart needs A different approach. Totally different. The high value Cart might need A phone call or A Zoom consultation offer. The lower value Cart might just need free shipping. So If Youree an eCommerce brand And Youree heading into The busiest Shopping season of The year, This post Is basically A blueprint For Not letting thousands or hundreds of thousands of dollars slip through Your fingers. Yeah, And Itss all On The Blickit blog. Welll drop The link in The show notes. But definitely Check It out. The strategies in There could literally transform Your Q4 numbers. For real, We put A lot of work into making This Actually actionable, Not just Theory. So go implement This stuff. And speaking of implementation, Letss talk about another Way brands Are leaving money On The table. Okay, Rachel, I gotta tell You about This Because Itss literally happening while We SHOP. Amazon And Walmart Are both rolling out AI Shopping assistants. And Honestly, Itss Kind of mind-blowing. Wait, Like actual AI That helps You decide What to buy? Because I could use That, Max. Last Week, I spent 20 minutes staring at phone cases. Ha! Yes, Thatss Exactly What This Is For. Amazonss New tool Actually compares products side by side For You. So instead of opening 17 tabs trying to figure out Which wireless headphones Are better, The AI just tells You. Okay, Thatss Actually genius. What does It look at? Super cool stuff. It analyzes customer reviews, product specs, all The details you'd normally have to dig through yourself. Itss Like having That Really knowledgeable friend who's already researched Everything. And Walmartss doing Something similar With ChatGPT, Right? I saw Something about Instant Checkout. Yes! Theyree using It to streamline The Whole Shopping experience. You Can basically have A conversation With It, Like, I need A gift For My nephew Who loves dinosaurs. And boom, It guides You through options And Checkout. Okay, But here's What Imm wondering. Is This Actually helping Customers, or Is It just pushing products? Thatss such A good Point. And here's The deal. These Retailers Are entering Whatss called A feedback loop. The AI learns From What People buy, What They return, What reviews They leave, And It keeps getting smarter. Wait, So Itss learning From Everyoness Shopping behavior? Exactly. Think about It Like This. Every time someone uses The AI to find The perfect coffee maker, Then leaves A review, That data goes back into The system. Itss constantly improving. I mean, That reminds me of What We just talked about With Cart Abandonment. If AI Can help People Actually decide And Checkout faster, Thatss huge For Retailers, Right? Absolutely. Youree connecting The dots here. If The AI reduces That I-can't-decide paralysis, People Actually complete their purchases instead of abandoning their carts. But Honestly, I have mixed feelings about This. On One hand, Idd love help deciding between similar products. On The other hand, Imm Not entirely convinced The AI isn't just steering me toward whatever Amazon or Walmart Wants to sell. You sound Like My mom. Shess convinced every recommendation Is A conspiracy. Imm Not That bad. I just Think We should Be aware, You know? No, Youree Right, though. The AI Is trained On purchase data And reviews, But ultimately, Itss built by The retailer. Theress definitely A question of bias There. What about Smaller Retailers? Can They compete With This? Actually, Yes. Thatss where This gets interesting. The technology Is becoming More accessible. Smaller eCommerce sites Are starting to use similar AI tools to help their Customers navigate products. Really? So Itss Not just The big players? Not anymore. And here's Whatss wild. With The Holiday Shopping data Weree about to dive into next, You Can see AI recommendations Are already changing How People SHOP. Customers Are Actually embracing It. I guess If It saves me From decision fatigue, Imm here For It. Like, genuinely. Choosing between six nearly identical products Is exhausting. Check This out, though. Amazonss AI Can Even explain why One product might Be better For Your specific needs. Itss Not just saying, buy This One. Itss Actually reasoning through It. And Thatss Actually pretty helpful. As long As Itss transparent about How Itss making those decisions. Right. And Thatss going to Be The key thing moving forward. Subway need to balance helpful AI With trust. Because The Second shoppers feel manipulated, Theyree out. Exactly. Itss got to feel Like A helpful Shopping buddy, Not A pushy salesperson. And Honestly, Weree just scratching The surface here. This technology Is evolving Super fast. Okay, Rachel. So We just talked about Amazonss AI Shopping assistant, Right? Well, buckle up Because Shopify Is basically having their best year ever. And AI Is A huge part of The story. Wait, Seriously? I mean, I know Shopify Has been around forever, But their best year ever? Thatss A bold claim, Max. Imm telling You. So Shopify just dropped their 2025 Global Holiday Retail Report. And The numbers Are wild. Holiday Spending bounced back in A big Way. And get This, shoppers Are Actually embracing AI tools For Shopping. Like Not just tolerating them, Actually using them. No Way. Thatss such A turnaround From A few years ago when everyone Was Like, I just want to talk to A real person. Right. Itss Like when My dad finally figured out That he could ask Alexa to play his favorite oldies station. Once People see How AI Actually helps them find What They want faster, Theyree all in. So That Makes sense With What We Were just saying about Amazonss Shopping assistant. But here's What Imm wondering. Is This good news Actually making Shopifyss stock price go A little crazy? Oh, you've been doing Your homework. Yeah. So Shopifyss stock Has had This massive Rally in 2025. Weree talking serious gains here. And now Everyoness debating whether Itss Gone Too Far or If Theress still Room to grow. I mean, Thatss The million dollar question. Literally. Whatss driving all This optimism? OK, So here's The deal. The Bull Case For Shopify Is Actually Super compelling. First off, they've basically become The go to platform For anyone Who Wants to start an online business. Weree talking millions of merchants using their platform globally. Thatss pretty impressive. But What else? Because Theress got to Be More to It than just being popular. Exactly. So Theyree expanding beyond just helping People set up online stores. Theyree getting into payment processing, shipping logistics, And You guessed It, AI powered tools That help merchants understand their Customers better. Itss Like Theyree building This entire ecosystem. Hmm. That reminds me of What Amazonss doing, But For Small businesses instead of Consumers. Thatss Actually Really smart. Yeah, Itss Like David getting all of Goliathss best weapons. But here's where I get A little nervous, Honestly. Uh Oh. Here comes The skeptical Rachel side. Whatss bugging You? Well, when The stock rallies This hard, This fast, You have to wonder If expectations Are getting A little Too high, You know? Like Can They Actually deliver On all This promise? Thatss such A good Point. Itss One thing to have A great platform, But another thing entirely to keep growing when Youree already huge. And competition Is heating up. I mean, We Were just talking about How all These big players Are jumping into AI Shopping tools. Shopifyss got to stay ahead of The curve. What about That Holiday Report, though? If shoppers Are Actually Spending More And embracing These New technologies, Thatss got to Be good news For everyone selling On Shopifyss platform, Right? Totally. And You know Whatss cool? This Whole AI trend isn't just benefiting The mega corporations. Small business owners using Shopify Can access similar technology to optimize their stores And connect With Customers. Itss Like democratizing The Shopping experience. DID I just sound Like A business textbook? A little bit, But Youree Not Wrong. The real question Is whether Shopify Can maintain This momentum or If investors Are getting A little ahead of themselves. I guess Welll see. Although, speaking of How platforms Are changing things up, You know Whatss interesting? eBay's also making some moves With their Search Results And Ads. Oh, Yeah, We should definitely talk about That next. Okay, Rachel, So Wevee got to talk about Whatss happening over at eBay And Amazon, Because Honestly, Itss Kind of A wild Week For marketplace Sellers. Oh, I saw Something about This. eBay's changing up their Ads, Right? Whatss The deal With That? Yeah, So eBay just confirmed Theyree tweaking How Ads show up in Search Results. And Sellers Are, You know, paying pretty close attention. Because This stuff directly affects whether their products get seen or Not. I mean, It Makes sense That Theyree nervous. If Youree selling On eBay, visibility Is literally Everything. Like You could have The most amazing product, But If nobody sees It... Exactly. Itss Like having A lemonade stand in Your basement. Sure, The lemonade might Be incredible, But who's going to know about It? Thatss Actually A perfect analogy. So Whatss eBay changing Exactly? Well, Theyree adjusting The algorithm For How promoted listings appear. The interesting part Is Theyree trying to balance giving advertisers good placement while Not Completely burying organic Search Results. Itss Like trying to keep everyone Happy at Thanksgiving dinner. Okay, Thatss A tough balance. But speaking of eBay, didn't They just have some big Seller Check-In meeting Too? Yes! They rolled out some New Features And talked Holiday Marketing strategy. Oh, And they've got A New GM, General Manager. Basically, someone New running The show For Seller relations. Imm Not entirely convinced That Sellers love all These constant changes, though. Like just when You figure out How The platform works, boom, everything's different. Thatss such A good Point. But here's The thing. Amazonss Actually trying Something Kind of cool to help Sellers navigate their platform. They launched This Seller Challenge thing. Wait, Seriously? Like A game show or Something? Ha! I wish. But No, Itss Actually pretty clever. Sellers get three Lifelines. Kind of Like Who Wants to Be A Millionaire style, to help them solve problems On The platform. Okay, Thatss Actually Really creative. What Kind of Lifelines Are We talking about? So Itss designed to help Sellers work through common issues, You know, Like account problems or listing challenges. Itss Amazonss Way of making their platform feel less overwhelming, Especially For newer Sellers. I mean, Thatss Actually addressing A real problem. Amazon Can Be Super intimidating If Youree just starting out. And speaking of Amazon making moves, Check This out. They just partnered With USPS For doorstep returns. Wait, So Like The mail carrier just picks It up From Your door? Exactly. No More driving to A UPS store or Whole Foods or wherever. You just schedule A pickup, leave It at Your door, And boom, The postal worker grabs It. Honestly, Thatss Kind of brilliant. Especially thinking about What We talked about earlier With Holiday Shopping trends. The easier returns Are, The More confident People feel about buying online. Totally. And For Sellers, This Is Actually huge. Because easy returns mean fewer customer complaints And better ratings. Itss Like when The Whole process Is smooth, everybody wins. Imm wondering How This affects Smaller Sellers, though. Like, Do These changes help The little guys or just make It easier For The big brands to dominate? Thatss The million-dollar question, Honestly. These platforms Are constantly trying to balance between, You know, making money From Ads And keeping The marketplace fair For everyone. Well, One thing's For Sure. If Youree selling online, you've got to stay On Your toes. These platforms Are Not sitting still. No kidding. Itss Like playing A video game where They keep changing The rules mid-level. And speaking of challenges, Targetss having some of their own Right now With those corporate layoffs Weree about to get into. Okay, So We need to talk about Whatss happening at Target Right now. Because, Honestly, Itss A pretty big deal. Yeah, I saw That news. 1,800 corporate jobs Cut. Thatss their First major layoff in A decade, Right? Exactly. And Targetss calling It A necessary step. Which, You know, As corporates speak For things Are Really tough Right now. But here's The thing. This isn't just about Target struggling. This Is Like The canary in The coal mine For The Whole Retail industry. What Do You mean? Targetss always been One of The stronger Retailers, haven't They? They have been. Thatss What Makes This So significant. If Target, With their fancy stores And their cool collaborations And Everything, If Theyree having to make cuts Like This, It tells us Something bigger Is happening in Retail. I Was just thinking about That, Actually. We Were talking about eBay changing their ad strategies in The Last Segment. And now Weree seeing physical Retailers Really struggling, Too. Itss Like Everyoness trying to figure out How to make money Right now. Oh, And get This. Theress This wild survey That just came out saying Consumers Are experiencing discount burnout. Like actual burnout From Too Many sales. Wait, Seriously? How Is That Even possible? I thought everyone loves A good deal. Right? Itss Kind of hilarious when You Think about It. But apparently, Wevee been hit With So Many emails about 40% off This And flash sale That And limited time only. People Are just numb to It now. Itss Like when Your favorite song gets played Too much On The radio. That Actually Makes sense, though. I mean, If everything's always On sale, Is anything Really On sale? Itss Like The boy Who cried discount. Ha! I love That. The boy Who cried discount. But here's What Imm wondering. Weree only two months away From Christmas. What does This mean For Holiday Shopping? Are Retailers basically panicking Right now? Okay, So Retail executives Are definitely nervous, But Theyree trying to stay optimistic. The thing Is, shoppers Are being Way More careful With their money. Theyree Not just impulse buying anymore. People Are Like, Do I Really need This? Or AM I just buying It Because Itss 30% off? So Whatss Targetss strategy here? Cut jobs And hope For The best? Itss More about restructuring. Theyree trying to become leaner And More efficient. Think of It Like This. If Youree Spending Too much money keeping Your house running, You might need to Cut back On some expenses to stay afloat, Right? I hear You. But 1,800 People Losing their jobs Right before The holidays? Thatss rough. And those Are real People With families And bills. Absolutely. Itss Super tough. And Honestly, This Is part of A bigger trend Weree seeing. Retail Is changing So fast. Between online Shopping, changing consumer habits, And economic uncertainty, traditional Retailers Are having to adapt or die. You know Whatss interesting? This connects to What Welll Be talking about next With Amazonss infrastructure issues. Even The giants Are dealing With challenges. Nobodyss immune Right now. Exactly. And For anyone running an online store or thinking about getting into eCommerce, This Is A good reality Check. You Cantt just throw discounts at Everything And hope It works anymore. So What should Retailers Be doing differently? Thatss The million-dollar question. But I Think It starts With understanding That Customers want value, Not just cheap prices. They want an experience, good customer service, products They Actually need. Itss about being smarter, Not just cheaper. Makes sense. Quality over quantity, whether Thatss products or discounts or Even employees, apparently. Right. And As We head into The busiest Shopping season of The year, Itss going to Be Really interesting to see Who figures This out And Who doesn't. OK, Rachel. So You know How We Were just talking about Targets, layoffs, And all That corporate restructuring stuff? Yeah, That Was pretty heavy. Well, buckle up, Because Last Week, Amazon had A different Kind of disaster. Their entire cloud infrastructure went Down. And I mean Down, Down. Wait, Youree talking about AWS? Thatss Like The backbone of The internet, Right? Exactly. Amazon Web Services basically powers half The Websites You use every day. Netflix, Reddit, Even some of Targetss systems, probably. So when AWS goes Down, Itss Like watching The internet have A collective meltdown. OK, So What Actually happened? Was It Like A massive Cyber attack or Something dramatic? This Is What kills me. It Was A DNS race condition, Which sounds Super technical, But Itss basically Like, imagine two People trying to go through The same door at The exact same time And They both get stuck. Oh, Like when My dog And I try to go through The doorway together And We just jam up? Yes, Exactly Like That. Except instead of Your dog, Itss millions of computers. And instead of being stuck For two seconds, Websites around The world just stopped working. Thatss Honestly terrifying when You Think about It. I mean, Weree So dependent On cloud Services now. How long Was Everything Down? Several hours. And here's The kicker. The media Was reporting all These wild theories about What happened. People thought It Was hackers, some massive hardware failure, You know. But It wasn't? Nope. The Register Actually had to write an article literally titled Everything You know about Last week's AWS Outage Is Wrong. It Was just This tiny, Super specific software glitch With their DNS system. A tiny glitch That brought Down A massive chunk of The internet. Thatss Kind of A scary reminder of How fragile all This technology Really Is. Right. And Think about all those eCommerce businesses We talk about. When AWS goes Down, Theyree literally Losing money every Second. Cantt process orders, Cantt update inventory. Customers Cantt Even browse their Websites. I Was just thinking about That, Especially With companies cutting staff Like Targetss doing. You need Your infrastructure to Be rock solid Because you've got fewer People to handle problems when They pop up. Oh, Thatss such A good Point. You Cantt just throw More employees at A technical problem. You need systems That Actually work. But here's What Imm wondering. If One DNS race condition Can cause This much Chaos, What does That say about How Amazonss built their system? Like, shouldn't There Be backup plans For The backup plans? I mean, There Are redundancies. But Sometimes You get This perfect storm of bad timing. And Even The smartest engineers in The world Cantt predict every single scenario. So basically What Youree saying Is The internet Is held together With digital duct tape And prayers. Ha! Kind of? I mean, It works 99.9% of The time. But That 0.1%? Thatss when everyone remembers just How much We depend On These massive Tech companies. It Really Makes You appreciate when things just work. Like, We take It For granted That We Can click A button And order Something. And It all happens seamlessly behind The scenes. Until It doesn't. And Then suddenly Everyoness talking about DNS And cloud infrastructure Like Weree all It experts. Well, at least now when someone asks What happened, We Can say DNS race condition And sound Super smart. Right? Game changer. Tech support level unlocked. Well, Thatss A wrap On Week 44 of eCommerce news, everybody. And wow, What A Week It Was. Right? From Targetss massive layoffs to Amazon basically breaking The internet With A software bug That Was Like two People getting stuck in A doorway. I mean, You Cantt make This stuff up. Honestly, though, The thing That got me most excited Was all The AI Shopping assistant stuff. Like, Weree living in The future where Your Shopping buddy Is literally an algorithm Thatss learned From millions of other shoppers. Thatss wild. Yeah, And I keep thinking about That Cart Abandonment piece. 300k loss During Q4 alone. That number just sticks With You, You know? It Makes You realize How much potential Is just sitting There, waiting to Be recovered. For Sure. And speaking of things sitting There waiting, Halloween Is This Week. So If Youree still scrambling For A last-minute costume, maybe dress up As an abandoned Shopping Cart. Too niche? Way Too niche, Max. But We appreciate The commitment to The theme. Seriously, though, thanks So much For hanging out With us today. It Really does mean A lot. Absolutely. And Hey, If You enjoyed our little deep dive into The eCommerce Chaos This Week, we'd love It If You joined us again next Week For More news And, Letss Be honest, probably A few More of My terrible jokes. They Really Are terrible. I know, But You love them. Oh, And If You want More cool resources, tools, or just want to see What Weree up to, swing by Blickit.co. Wevee got tons of stuff There That might help Your business. And before We go, Imm genuinely curious. What DID You Think about those AI Shopping assistants? Are They helpful Shopping buddies or just fancy sales tools? Itss Something Ivee been pondering all Week. Ooh, Thatss A good question to leave People With. Something to Think about while Youree doom-scrolling online at 2 AMm. All Right, everyone. Welll catch You next Week With More eCommerce news, updates, And whatever Chaos The Retail world decides to throw at us. Until Then, take care of yourselves And Happy selling. Later, everyone. Bye!